From their own blurb on ESPN: "The Ultimate Standings is the first attempt ever to measure which teams do right by their fans and which put the hurt on their loyal followers." A poll of 34,000 fans led to this unscientific, but fascinating
study that rates the Blue Jays as 12th best among MLB teams, according to the following criteria:
BNG (Bang for the Buck): Revenues directly from fans divided by wins in the past three years
FRL (Fan Relations): Ease of access to players, coaches & management
OWN (Ownership): Honesty; loyalty to players and city
AFF (Affordability): Price of tickets, parking and concessions
STD (Stadium Experience): Friendliness of environment; quality of game-day promotions
PLA (Players): Effort on the field; likability off it
CCH (Coach/Manager): Strong on-field leadership
CHA (Championships): Titles already won or expected -- soon
Assigning weights to each category to calculate the final ranking was Dr. I. M. Arbitrary. Actually, they let the fans who responded decide, so the formula is = (BNG x .192) + (FRL x .182) + (OWN x .159) + (AFF x .125) + (STD x .125) + (PLA x .120) + (CCH x .053) + (CHA x .044)