These are great! So much better than "I love a parade," which always used to make me say, "so waive your no-trade clause, already."

Like the TV spot with Woody being admonished by J.P., this campaign reflects an intelligence and humour that had been missing for a long time around Toronto baseball. Until Batter's Box started.

I have also noticed subway station platform posters over the past couple of days featuring a Jays' cap modified into a touque-with-earflaps-style hat, and some sort of uniform/batting glove combination. In both cases I've been moving too rapidly to really read the message.
Kudos to the Jays for not concentrating this year's campaign around Paul Godfrey. Who's brainchild was that? I can just imagine being a fly on the wall for that strategy session:
Ad guy: "So, should we concentrate the campaign on the players, the opposing team?..."
Godfrey: "No, let's put my face on all the ads. That'll make people come to the park in droves."
Ad guy: sustained silence.
Godfrey: "Ya, let's go with that."
It was the equivalent of putting Bob Lutz's picture on a Chrysler ad instead of showing a picture of a car.

Indeed, the entire organization was pretty goofy in 2001. Rogers' marketing was as goofy as the front office, who poured $20+ million more into the team to field the same talent level coming off a number of career years. JP joined the organization one year too late. Imagine the young talent he could have brought back for the team after the statistical seasons many had in 2000. Though Halladay might not have turned into the pitcher he is had an organizational purge been done just then.

Let's bring back the glory years? I love a parade? Just goes to show you how clueless they were about their actual chances to compete. The only thing more annoying was that ad with Carlos smashing the radio...which was only mildy funny because it ended up closely mirroring his actual relationship with the media.