I'm a baseball traditionalist. I'd prefer to see the next Toronto playoff team look like the one that won two World Series. I'm against cash grabs, and fixing stuff that ain't broke, so don't expect a rave review. I wasn't consulted, anyway. When the Jays, the team formerly known as Blue, were doing their marketing surveys, they took one look at this grey-haired middle-aged dude with a large belly and a large beer and said, "not our demographic."
According to the press release it's a "dynamic" look. I'm sure it is, but I hate the lettering; middle-aged eyes take at least three blinks to figure out what the hell it says.
The bird is a big improvement, an authentic Fighting Jay. I like him.